In 1995 Joe De Gennaro wanted to create a nontoxic, biodegradable wax with natural ingredients, but had no idea where to begin. Experimenting from scratch, he trashed every pot, pan, and carpet in his house for a year.

Using chemicals would’ve been too easy and not environmentally sound, so after 400 tries he finally created his recipe using stuff that’s never before been used in wax. According to De Gennaro, his surf-wax creation isn’t even a quarter wax and that’s why it doesn’t blend well with other waxes, it can only be used by itself or with a base coat. Believe it or not, over half is made with natural minerals found in the ground.

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