Summer Board of the Year? CHUM LEE


The Ultimate Summer Board? Quite possibly!

 Welcoming the CHUM LEE by Firewire




 The Chum Lee is new shape from Dan Mann, the guy who gave us the Dom, the Baked Potato and other favourites in the Firewire range. Some people are billing this as the new Sweet Potato, we would say this is more of a refined Baked Potato. When we demo'd this a few months back, we found the board to be the most responsive hybrid we've surfed, it paddles like a board 2 foot longer but moves like an agile shortboard. The Chum Lee can be riden happily in half a foot to head high and a bit without hassle but it's definitely more of a groveller than anything. With the unreal Helium technology too, the Chum Lee Helium should definitely be on the shortlist for your any and every day stick.






Dan Mann States: I've been riding the Chumlee for a while now. In 2009, when I first stepped beyond The Fish design for a groveler, I started with the Sweet Potato and then the Baked Potato as I explored shorter and shorter grovelers. As fun as super short boards are with the right fins and volume, I found the Chumlee filled a key slot in my quiver. The Chumlee should be ridden a bit longer so I ride a Chum that's 2-3" longer than my Baked Potato. The added rocker and round tail combined with less width make it super versatile and allow for a seamless transition back to a performance shortboard when the waves are going off.

HELIUM builds on the FST technology platform and takes it to the next level.

After years of scouring the composites world (and countless dead-ends along the way) we've finally managed to develop an alternative sandwich skin material to the existing FST build. HELIUM combines this new composite with a redesigned parabolic wood rail that includes both Balsa and Paulownia woods. The end result is that HELIUM has a +15% weight reduction over FST, a slightly faster flex and rebound characteristic, as well as a higher breakpoint. This represents an almost impossible combination of improvements over FST, as in most cases, a significant weight reduction over an already light technology (FST) leads to a lower break point.

We are Firewire premier dealers and have been since their inception. We stock one the largest ranges of Firewire Surfboards in Europe and are always available if you need some advice. All of the staff are surfers and are well versed in surfboard technology, shapes and construction so please don't hesitiate to get in touch if you are unsure about anything. You can hit us on the chat, on phone: 01723 867919 or email: